Hi
👋
I'm a Sr. product designer based in South Bay area, California.
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My design experiences include user experience/visual design, graphic design, illustration, branding design, and advertising. I’ve worked in corporations and taught in design colleges.
A little more about me...
I was born and raised in Shanghai
I'm a dog lover but also enjoy being a cat sitter
I'm a big Miyazaki fan
If you'd like to hear more about what I do, please contact me at feihuangisu@gmail.com or find me on LinkedIn.
SUMMARY OF EXPERIENCE
Product Designer / Lead, Design & Collaborate
Assistant Professor / Teach & Mentor
Art Director / Create & Make
TECHNICAL PROFICIENCY
Figma, Sketch, InVision, and Keynotes
Interface Design and Prototyping
PROFESSIONAL EXPERIENCES
Founder & Creative Lead, Interactive Learning Installations for Children
Aiyaya+ / Feb 2025 - Present
Digital/paper painting with pencil, ink pen, and watercolor
Sr. Product Designer I Design System for Meta Ads and Business Products
Meta / Feb 2021 - Apr 2025
Illustration and Storyboarding
Expert in Adobe Photoshop, and Illustrator
Graphic Design
English, and Mandarin
Languages
Brand Lead & Product Designer I Pioneer Design System
Wells Fargo / Nov 2020 - Feb 2021
Sr. UX designer & lead of illustration and icon system I Design System for Webex Products
Cisco Systems / Aug 2014 - Nov 2020
EDUCATION
Assistant professor in graphic design
University of Wisconsin-Stout / Sep 2009 - Jun 2011
Iowa State University
Master of Fine Arts in Graphic Design
Design research assistant
Iowa State University / 2006 - 2009
Shanghai University
Bachelor of Arts in Advertising
Branding & environmental graphic design intern
NBBJ / May - Aug 2008
Art director
J. Walter Thompson Worldwide & Bates 141 / 2000 - 2005