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Upsell for Webex Teams Free Trial Users
Role
Fei Huang / UX, visual design and strategy
Responsibility
Identify the problems by analyzing the user journey. Define design principles and propose design solutions based on consumer behaviour studies. Create wirframe and visual specs for leadership pitches.
Problems
With Webex we want to design a "land and expand" product. Something that teams and departments can download for free, use and enjoy to a particular point and then have "Carrots" that will encourage them to pay for more services and capabilities.
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